E-Mail/Marketing Policy Updates

Product Update Notification - 05/28/08

E-Mail/Marketing Policy Template Updates

Bankpolicies.com is proud to announce the immediate availability of the following revised products:

Electronic Mail (E-Mail) Policy Template

Marketing Plan and Program Policy Template

These updates are in response to the FTC Final Rule News Release entitled "Definition and Implementation Under the CAN-SPAM Act" released on May 12, 2008. The new rule provisions address four topics: (1) an e-mail recipient cannot be required to pay a fee, provide information other than his or her e-mail address and opt-out preferences, or take any steps other than sending a reply e-mail message or visiting a single Internet Web page to opt out of receiving future e-mails from a sender; (2) the definition of "sender" was modified to make it easier to determine which of multiple parties advertising in a single e-mail message is responsible for complying with the Act's opt-out requirements; (3) a "sender" of commercial e-mail can include an accurately registered post office box or private mailbox established under United States Postal Service regulations to satisfy the Act's requirement that a commercial e-mail display a "valid physical postal address"; and (4) a definition of the term "person" was added to clarify that CAN-SPAM's obligations are not limited to natural persons.

http://www.ftc.gov/opa/2008/05/canspam.shtm

What's New and Revised

Please visit the following pages of our website to review detailed subject matter regarding new or revised topics for these products:

Electronic Mail (E-Mail) Policy Template Update Details

Marketing Plan and Program Policy Template Update Details

Ordering Information

These revised products are available to purchase from Bankpolicies.com for:

Electronic Mail (E-Mail) Policy Template

$200.00 - List Price

- or -

$25.00* - Update Price

*Applies only to clients who have purchased the Electronic Mail (E-Mail) Policy Template within the last three years in addition to the following prior update (if applicable):

Electronic Mail (E-Mail) Policy Template Update - 04/11/06 - $25.00

Marketing Plan and Program Policy Template

$200.00 - List Price

- or -

$25.00* - Update Price

*Applies only to clients who have purchased the Marketing Plan and Program Policy Template within the last three years in addition to the following prior updates (if applicable):

Marketing Plan and Program Policy Template Update - 11/06/07 - $25.00

Marketing Plan and Program Policy Template Update - 09/18/07 - $50.00

Marketing Plan and Program Policy Template Update - 12/05/06 - $25.00

If you have ordered either of these products after 04/28/08 you are eligible to receive the product update at no charge.

Click here to place an order for this product. Clients who are eligible for our Legacy Rewards Volume Discount can apply their applicable discount level to the list or update price (whichever applies).

NOTE: Refer to our Place an Order page for important information regarding payment terms and our return policy. Orders placed for Product Updates are only available directly through Bankpolicies.com.

Find Out What's New or Revised with our Product Update Program

Our Product Update Program allows existing clients to receive e-mail notifications from us the same day we issue a new or revised product. We encourage you to subscribe today for this free and convenient service.