Marketing Policy Update Details

Product Update Notification

Marketing Plan and Program Policy Update Details - 05/28/08

What's Revised

Topic 7 - CAN-SPAM Policy. A new subtopic entitled "Definitions" was added. In addition, the following subtopics were revised:

General - Completely revised and greatly expanded to include detailed guidance.

Prohibited Acts and Requirements - A new bullet point 10. was added, including a related footnote and subsequent paragraph.

Removal Requests and Complaints - A new final paragraph and subsequent two bullet points were added.

Product Contents

Purpose and Contents - Topic 1
Policy Statement - Topic 2
Structure of Accountability - Topic 3

Risk Management of Unfair or Deceptive Acts or Practices - General - Topic 4

Compliance with Laws and Regulations - Topic 5

General

FDIC Reference

Use of Copyright Material

Community Reinvestment Act Reference

Fair Credit Reporting Act Reference

Financial Advertising Code of Ethics

Regulation B Reference

Regulation D Reference

Regulation Q Reference

Regulation Z Reference

Regulation DD Reference

Do Not Call Policy - Topic 6

CAN-SPAM Policy - Topic 7

Audit Policy - Topic 8

Staff Training - Topic 9

Retention of Documents - Topic 10

Includes the following form template:

Marketing Campaign Request Form (1 page)

Ordering Information

This product is available to purchase from Bankpolicies.com for:

$200.00 - List Price

- or -

$25.00* - Update Price

*Applies only to clients who have purchased the Marketing Plan and Program Policy Template within the last three years in addition to the following prior updates (if applicable):

Marketing Plan and Program Policy Template Update - 11/06/07 - $25.00

Marketing Plan and Program Policy Template Update - 09/18/07 - $50.00

Marketing Plan and Program Policy Template Update - 12/05/06 - $25.00

If you have ordered this product after 04/27/08 you are eligible to receive the product update at no charge.

Click here to place an order for this product. Clients who are eligible for our Legacy Rewards Volume Discount can apply their applicable discount level to the list or update price (whichever applies).

NOTE: Refer to our Place an Order page for important information regarding payment terms and our return policy. Orders placed for Product Updates are only available directly through Bankpolicies.com.

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